About usFounders

Luciano Trosch is the Founder and Head of Growth of GuideMe, where he leads the company’s tourism proposal, connecting the needs of guides and travelers with the development and growth of the business.

First explored as a university business project and later founded in 2025 together with Simón, GuideMe was created after identifying a clear opportunity in the tourism industry: travelers were looking for more authentic and personalized experiences, while professional guides needed better ways to make their work visible and reach new clients. After months of development and validation, GuideMe launched in beta on June 1, 2026, with Buenos Aires as its first city.

Luciano’s work focuses on the commercial, strategic, and operational side of the company. From early market research and validation with professional guides in Buenos Aires to defining the business model, commission structure, and core value proposition, he helped shape the foundation of GuideMe from its first concept. Today, he is involved in guide onboarding, profile validation, tour development, brand communication, social media, and the search for strategic partnerships.

His vision for GuideMe is to build a more human, professional, and accessible way to discover a city. By using technology to connect travelers directly with certified local guides, Luciano aims to strengthen the role of tourism professionals while creating experiences that feel closer, more flexible, and more connected to the real identity of Buenos Aires.

Luciano holds a degree in Tourism and Hospitality from Universidad Argentina de la Empresa and has experience in international luxury hospitality. Although he did not grow up in Buenos Aires, it is the city he chose to study in, fell in love with, and continues to discover every day. Outside of GuideMe, he enjoys traveling, food, coffee, history, and music, which he sees as a constant source of inspiration.

Simón Saiegh is the Co-Founder and Head of Product of GuideMe, where he leads the development of the product and the digital experience of the platform.

Founded in 2025 together with Luciano and launched in 2026, GuideMe connects travelers with certified local guides in Buenos Aires through private tours, group experiences, and audio guides. From discovery to booking, the platform is designed to make exploring the city more flexible, reliable, and personal, with integrated payments and a traveler-first experience at its core.

Simón’s work brings together his background in tourism and hospitality with a strong interest in technology, product design, and digital growth. At GuideMe, he is involved across the product journey, from user experience, booking flows, guide profiles, and platform features to analytics, campaigns, and the visual identity that shapes how travelers discover the brand.

His vision for GuideMe is rooted in the belief that technology should make travel feel more human, not less. By creating tools that help visitors connect with local professionals, Simón aims to make Buenos Aires easier to explore while giving certified guides a stronger digital presence and new ways to reach travelers from around the world.

Simón grew up in Buenos Aires, Argentina, and holds a degree in Tourism and Hospitality. Outside of GuideMe, he is passionate about travel, tennis, coffee, and discovering new corners of Buenos Aires.